Elsa Yong

Founder of Perfecten Corporate Services Pte Ltd. Chartered Accountant and a member of the Institute of Singapore Chartered Accountants (CA Singapore) and the Association of Chartered Certified Accountants, United Kingdom (FCCA)

Elsa is a Chartered Accountant and the founder of Perfecten Corporate Services Pte Ltd, a firm with a mission to help its clients grow their businesses and profit from their successes. She encourages business owners to leverage technology to run their business more efficiently, and offers accounting cloud software implementation and training as part of her portfolio of services.

She is a mother to two sons aged 21 and 18 and wife to a very supporting husband. In her free time and as a way to self-care, Elsa is a keen Zumba enthusiast and a certified Basic Zumba instructor.

Elsa is a member of the Institute of Singapore Chartered Accountants (CA Singapore) and the Association of Chartered Certified Accountants, United Kingdom (FCCA).

Topic: How to Propel Your Business to Success

Having held a corporate accounts position for 20 years, Elsa came across countless SME business clients who had the same knowledge gaps around accounts and failed to see the importance of numbers in their business.

Feeling called to set this to rights, Elsa took the leap and set up her own accounting firm to help entrepreneurs understand how to make their numbers work for them and stay in business.

She will reveal the three secrets every business owner must know to set up their business for financial success.